Golf Performance Center

Get Custom Fit and Take Your Game to the Next Level

Many amateur golfers are under the impression club fitting is only for Tour professionals and fail to realize that the benefits of custom club fitting can significantly impact their golf performance and improve their game exponentially.

At the GPC your club fitting experience will enable you to be fit like the Tour pros, with technology and an extensive lineup of club heads and shafts to garner the perfect fit to optimize your golf game.  Paradise Valley is honored to be selected by Taylor Made as  Premier Fitting Location but also carries equipment from other major equipment manufacturers.

A custom fitting will look at the following:

  • Club head size
  • Shaft flex
  • Shaft weight
  • Shaft material (e.g.: steel or graphite)
  • Length of club
  • Lie angle
  • Grip style
  • Grip size

Services Offered:

  • Grip Installation
  • Shaft Installation, Removal & Adjustments
  • Loft and Lie Adjustments for Irons & Putters
  • Extensions & Shortenings
  • Epoxy Club Heads
  • Custom Fittings
  • Lessons 
  • Special Orders for Shafts or Clubs


  • Demo/Fitting Club Brands:  TaylorMade, Ping, Callaway, Titleist
  • Grips: Golf Pride, Lamkin, Winn & Super Stroke.
  • Shafts: Fujikura, True Temper, KBS, Nippon, Mitsubishi & UST.

    Custom Fittings Fees

    Standard Fitting for Woods or Irons – $55.00 (up to 45 minutes)
    Standard Fitting for Wedges or Putter – $30.00  (up to 30 minutes)         

    Custom fitting sessions are scheduled with a PGA Professional, or Assistant, that has comprehensive product knowledge and technical understanding with reading feedback from FlightScope Technology analysis of ball flight, swing speed, ball speed, launch angle and more. Based on the analysis and observation of the golfer’s swing mechanics, recommendations are made for grip, shaft, flex, length, lie angle, loft, and head style. 

    FlightScope Fitting for Wedges or Putter – $55.00 (up to 45 minutes)
    FlightScope Fitting for Woods or Irons – $120.00 (up to 1 hour)
    FlightScope Fitting Full Game: Woods, Irons & Wedges – $200.00 (up to 2 hours)

    FlightScope Technology is utilized to obtain club head movement and ball flight characteristics, such as carry distances,  launch angle, dynamic loft, spin, ball and club speed to provide expert recommendations for a player’s: grip, shaft, flex, length, lie angle, loft, and head style.